Services
DIGITAL MARKETING CAN DRIVE ROI
But it isn’t easy. There are so many variables within digital marketing. Which initiatives should you try? Is email marketing better than digital ads? How much should you invest in your website? Which social media networks should your business be active in?
The questions around digital marketing can be endless and exhausting. The truth is developing the right mix of digital marketing is not a simple process. It takes the right skillset and experience to execute in order for your business to see ROI.
Here are the services I bring to the table…
Email Marketing
Current and potential customers want engaging emails without the constant sales push. Take advantage of cost effective email marketing.
Digital Ads
The digital ad landscape is vast, finding the right combination of networks, campaign types and ad mediums is not for the faint of heart.
Search Engine Optimization
People search for products and services, a lot. Are you hitting within the top 3 organic spots for the most popular keywords associated with your business?
Social Media
Facebook, Twitter, LinkedIn, Snapchat, TikTok, Instagram, YouTube, Pinterest and on and on and on. A little secret, go where your customers are.
Website Design
If you need to pinch and zoom while browsing your website on a mobile device, it is time for an upgrade. Develop your website into a revenue driver and not just another expense.
Digital Analytics
Whether you are talking about your website, email marketing, digital ads or social media, all of these offer performance transparency. Make sure you have that visibility.
Platforms I'm Comfortable With
Oracle Marketing Cloud (Eloqua) is an enterprise level marketing automation platform.
Salesforce offers both Salesforce Marketing Cloud (B2C) and Pardot (B2B) as enterprise level marketing automation systems.
Hubspot marketing automation system is utilized from small businesses all the way up to larger corporations.
MailChimp is a cost effective email marketing platform built for small businesses and non-profits.
Constant Contact is a simple and efficient email marketing system ideal for small businesses.
Google Ads network includes both search ads and display ads with great options for nearly any business.
Google Analytics, Tag Manager and Search Console are the industry standard when it comes to digital analytics and performance tracking.
LinkedIn is the most utilized professional social media network in the world.
With over 2 billion active users, chances are you can find at least some of your customer base on Facebook.
Instagram is a photo and video social platform that has seen exponential growth over the last five years.
Users are incredibly dedicated to the “microblogging” social media site known as Twitter.
Video giant YouTube is the second largest search in the world.
Traits I live by...
- I'm transparent with pricing, what I quote before a project is what is invoiced, not a penny more
- I over deliver, meaning I do what I say I'm going to do and typically then some
- I refuse to over sell, if the work isn't mutually beneficial then I won't take it on
What you should avoid...
- Consultants that won't include either a budget range (minimum to maximum) or a "not to exceed" on a project proposal
- Pushy sales, if they are rushing for you to commit to their marketing proposal and sign on the dotted line back away
- Consultants who want you to outsource everything to them or who won't work with you on a "trial basis" to establish a relationship